PUT YOUR MONEY WHERE YOUR MOUTH IS!

You have the power to support healthy futures and equal rights for all with four shades of M·A·Cximal Silky Matte VIVA GLAM Lipstick that give back 100%.

SHOP THE LIPSTICK THAT GIVES BACK 100%

WHAT YOU SPEND IS WHAT WE GIVE

GIVE BACK 100% TO PROMOTE HEALTHY
FUTURES AND EQUAL RIGHTS FOR ALL

Let’s break it down: When you spend $25 on a VIVA GLAM Lipstick, we donate $25 to local organizations championing equality.
There’s no catch. It’s just pure giving back.

SINCE 1994, M·A·C VIVA GLAM HAS RAISED

OVER $520,000,000 RAISED GLOBALLY – AND COUNTING!

30 years later, the iconic Lipstick that gives back 100% has been maxed out to give lips more colour, more comfort and more longwear with a new silky matte finish,
new luxe look and new moisturizing formula – now in four shades.

DONATE TO M·A·C VIVA GLAM GRANTEES

AIDS Alabama

Devotes its energy and resources throughout Alabama to helping people with HIV/AIDS live healthy, independent lives.

DONATE

SMART

Provides a holistic environment of health, nutrition, treatment, and prevention education for self-identified women and youth living with HIV/AIDS.

DONATE

Los Angeles LGBT Center

The oldest and largest LGBTQIA+ organization in the world providing direct services, programs, and global advocacy for the most vulnerable members of the LGBTQIA+ community.

DONATE

AIDS Alabama

Devotes its energy and resources throughout Alabama to helping people with HIV/AIDS live healthy, independent lives.

DONATE

SMART

Provides a holistic environment of health, nutrition, treatment and prevention education for self-identified women and youth living with HIV/AIDS.

DONATE

Los Angeles LGBT Center

The oldest and largest LGBTQIA+ organization in the world providing direct services, programs, and global advocacy for the most vulnerable members of the LGBTQIA+ community.

DONATE

AIDS Alabama

Devotes its energy and resources throughout Alabama to helping people with HIV/AIDS live healthy, independent lives.

DONATE

SMART

Provides a holistic environment of health, nutrition, treatment and prevention education for self-identified women and youth living with HIV/AIDS.

DONATE

Los Angeles LGBT Center

The oldest and largest LGBTQIA+ organization in the world providing direct services, programs, and global advocacy for the most vulnerable members of the LGBTQIA+ community.

DONATE

JOIN THE VIVA GLAM MOVEMENT

Let's keep glamming and let's keep GIVING with M·A·Cximal Silky Matte VIVA GLAM Lipstick!

OVER
9,713 GRANTS
GIVEN TO 1,818
ORGANIZATIONS
IN 92 COUNTRIES
OVER $520,000,000
RAISED
GLOBALLY –
AND COUNTING!
OVER
19,000,000
LIVES CHANGED
AROUND THE
WORLD

LEARN MORE ABOUT OUR EXPANDED MISSION

FREE SHIPPING WITH $25+! PLUS, FREE RETURNS

SUPPORTING SEXUAL EQUALITY

M·A·C VIVA GLAM partners with local organizations to change policies, eliminate stigmas and provide resources that promote healthy and happy futures for all.

EMPOWERING GENDER EQUALITY

M·A·C VIVA GLAM advocates for the rights of all people to have autonomy over their own bodies so they can live fully as their most authentic selves.

CHAMPIONING RACIAL EQUALITY

M·A·C VIVA GLAM builds on our long-standing conviction of representation, inclusion and equity for All Ages, All Races, All Genders by advocating for change and providing resources that advance racial justice.

PROMOTING ENVIRONMENTAL EQUALITY

M·A·C VIVA GLAM continues our pledge to do good for the planet by investing in safe, good-for-skin ingredients and innovative packaging designs that support a sustainable Earth.

30 YEARS OF
GIVING A GLAM!

SEE
OUR
HISTORY

The glammest highlights, legendary faces
and iconic shades from the feel-good history
of M·A·C VIVA GLAM.

SEE TIMELINE

M·A·C CARES

Our purpose goes beyond the products we develop to the communities we serve and the planet we live in.
Join us in our ambition to drive impact, promote acceptance and inspire change toward a better future.